Advanced Advertising Analytics & Attribution Insights

Optimize Your Advertising ROI

Full conversion path and attribution insights across your entire customer journey

  • Choose from a variety of attribution models
  • Identify wasteful marketing spend that does not contribute to your buyer journey
  • Uncover media that has been influencing high value orders, previously hidden under last click reporting
  • Shift spend away from underperforming media to more profitable tactics

Key features include:

  • Omnichannel tracking across digital and offline media
  • Centralized marketing data for apples-to-apples reporting and cross-channel analysis
  • Real-time data enables faster, smarter decisions
  • Cross-device tracking lets you see your customer's complete journey
  • Custom report builder allows you to easily create and share your own reports
  • Machine-learning algorithmic model and rules-based attribution models identify the true value of each media
  • Proactive fraud detection helps you identify and prevent wasted ad spend

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Analyze Your Customer Journey

Gain Actionable Insights

Optimize Your Media Spend

Eliminate pesky reporting discrepancies & optimize your media buys.

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Cross-Channel Tracking

Track referrals and conversions across your digital and offline marketing channels to capture and analyze the customer engagement for each of your media touchpoints across the buyer journey.

Actionable Insights

Intuitive, visual reports make it easy to identify insights. Attribution analysis reports reveal each media’s true value, from unique revenue to cross-channel synergies.

Uncover Opportunities

Reveal each media’s true impact on the customer journey; use the insights to identify and capitalize on cross-channel synergies.

Optimize Spend

View your data thru an attributed lens to make more informed media investments that boost ROI and reduce wasteful spend.

Attribution Modeling

Attribute value across the entire customer journey using our machine-learning algorithmic model and standard rules-based models.

Fraud Elimination

Leverage a multi-layered approach to eliminate impression fraud, click fraud, cookie stuffing, device hijacking and more!