Optimize Your Marketing ROI
Full conversion path and attribution insights across your entire customer journey
- Choose from a variety of attribution models
- Identify wasteful marketing spend that does not contribute to your buyer journey
- Uncover media that has been influencing high value orders, previously hidden under last click reporting
- Shift spend away from underperforming media to more profitable tactics
Key features include:
- Omnichannel tracking across digital and offline media
- Centralized marketing data for apples-to-apples reporting and cross-channel analysis
- Real-time data enables faster, smarter decisions
- Cross-device tracking lets you see your customer's complete journey
- Custom report builder allows you to easily create and share your own reports
- Machine-learning algorithmic model and rules-based attribution models identify the true value of each media
- Proactive fraud detection helps you identify and prevent wasted ad spend