Analyze & Optimize Your Full Customer Journey

Optimize Your Marketing ROI

Full conversion path and attribution insights across your entire customer journey

  • Choose from a variety of attribution models
  • Identify wasteful marketing spend that does not contribute to your buyer journey
  • Uncover media that has been influencing high value orders, previously hidden under last click reporting
  • Shift spend away from underperforming media to more profitable tactics

Key features include:

  • Omnichannel tracking across digital and offline media
  • Centralized marketing data for apples-to-apples reporting and cross-channel analysis
  • Real-time data enables faster, smarter decisions
  • Cross-device tracking lets you see your customer's complete journey
  • Custom report builder allows you to easily create and share your own reports
  • Machine-learning algorithmic model and rules-based attribution models identify the true value of each media
  • Proactive fraud detection helps you identify and prevent wasted ad spend

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Analyze Your Customer Journey

Gain Actionable Insights

Optimize Your Media Spend

Eliminate pesky reporting discrepancies & optimize your media buys.

Learn How

Uncover Opportunities

Reveal each media’s true impact on the customer journey; use the insights to identify and capitalize on cross-channel synergies.

Optimize Spend

View your data thru an attributed lens to make more informed media investments that boost ROI and reduce wasteful spend.

Rules-Based Attribution

Attribute value across your customer journey with customizable rules-based models. Compare models and choose the one that best suits your goals.

Algorithmic Attribution

Our algorithmic model learns from your data and constantly refines itself, taking into account external factors like economic conditions and seasonality.

Cross-Device Tracking

Analyze how customers engage your brand across devices, so you can optimize and adjust your marketing efforts accordingly.

Fraud Elimination

Leverage a multi-layered approach to eliminate impression fraud, click fraud, cookie stuffing, device hijacking and more!