Big Data Marketing Analytics & Attribution Modeling

Optimize Your Marketing ROI

Full conversion path and attribution insights across your entire customer journey

  • Analyze your marketing data across all channels and view media performance thru an attributed lens
  • Identify wasteful marketing spend that does not contribute to your buyer journey
  • Uncover media that has been influencing high value orders, previously hidden under last click reporting
  • Shift spend away from underperforming media to more profitable tactics

Key features include:

  • Omnichannel tracking across digital and offline media
  • Centralized marketing data for apples-to-apples reporting and cross-channel analysis
  • Real-time data enables faster, smarter decisions
  • Cross-device tracking lets you see your customer's complete journey
  • Custom report builder allows you to easily create and share your own reports
  • Machine-learning algorithmic model and rules-based attribution models identify the true value of each media
  • Proactive fraud detection helps you identify and prevent wasted ad spend

Want a Quick Product Tour?

Analyze Your Customer Journey

Gain Actionable Insights

Optimize Your Media Spend

Eliminate pesky reporting discrepancies & optimize your media buys.

Learn How

Optimize Spend

View your data thru an attributed lens to make more informed media investments that boost ROI and reduce wasteful spend.

Uncover Opportunities

Reveal each media’s true impact on the customer journey; use the insights to identify and capitalize on cross-channel synergies.

Attribution Modeling

Attribute value across the entire customer journey using our machine-learning algorithmic model and standard rules-based models.

Custom Report Builder

Find the unique story in your data with easy drag and drop report-building and visual time comparisons across a variety of standard and calculated metrics.

ROAS Reporting

Integrate all media buy points, automatically importing costs for a complete picture of return on ad spend.

Real-Time Data

Compare the performance of channels, media, keywords and more, all in real-time to learn what’s working or not, right away.