Track Cross-Device Conversions for True Insight into Your Buyer Journey

Optimize Your Marketing ROI

Full conversion path and attribution insights across your entire customer journey

  • Choose from a variety of attribution models
  • Identify wasteful marketing spend that does not contribute to your buyer journey
  • Uncover media that has been influencing high value orders, previously hidden under last click reporting
  • Shift spend away from underperforming media to more profitable tactics

Key features include:

  • Omnichannel tracking across digital and offline media
  • Centralized marketing data for apples-to-apples reporting and cross-channel analysis
  • Real-time data enables faster, smarter decisions
  • Cross-device tracking lets you see your customer's complete journey
  • Custom report builder allows you to easily create and share your own reports
  • Machine-learning algorithmic model and rules-based attribution models identify the true value of each media
  • Proactive fraud detection helps you identify and prevent wasted ad spend

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Optimize Your Media Spend

Eliminate pesky reporting discrepancies & optimize your media buys.

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Cross-Device Tracking

Analyze how customers engage your brand across devices, so you can optimize and adjust your marketing efforts accordingly.

Real-Time Data

Compare the performance of channels, media, keywords and more, all in real-time to learn what’s working or not, right away.

Attribution Modeling

Attribute value across the entire customer journey using our machine-learning algorithmic model and standard rules-based models.

Actionable Insights

Intuitive, visual reports make it easy to identify insights. Attribution analysis reports reveal each media’s true value, from unique revenue to cross-channel synergies.

Conversion De-Duplication

Automatically de-duplicate credit across channels to ensure you don’t double-count conversions.

Fraud Elimination

Leverage a multi-layered approach to eliminate impression fraud, click fraud, cookie stuffing, device hijacking and more!