Marketing Attribution Models & Analytics

Optimize Your Marketing ROI

Full conversion path and attribution insights across your entire customer journey

  • Choose from a variety of attribution models
  • Identify wasteful marketing spend that does not contribute to your buyer journey
  • Uncover media that has been influencing high value orders, previously hidden under last click reporting
  • Shift spend away from underperforming media to more profitable tactics

Key features include:

  • Omnichannel tracking across digital and offline media
  • Centralized marketing data for apples-to-apples reporting and cross-channel analysis
  • Real-time data enables faster, smarter decisions
  • Cross-device tracking lets you see your customer's complete journey
  • Custom report builder allows you to easily create and share your own reports
  • Machine-learning algorithmic model and rules-based attribution models identify the true value of each media
  • Proactive fraud detection helps you identify and prevent wasted ad spend

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Attribution Modeling

Attribute value across the entire customer journey using our machine-learning algorithmic model and standard rules-based models.

Centralized Data

Our data hub keeps all stakeholders on the same page about spend and results. No more manual spreadsheets and channel discrepancies. Analyze unified, real-time data for faster, smarter decisions.

Viewable Impressions

Count impressions only when your ad is viewed. Use IAB standards or (coming soon) set stricter viewability rules.

Custom Report Builder

Find the unique story in your data with easy drag and drop report-building and visual time comparisons across a variety of standard and calculated metrics.

Real-Time Data

Compare the performance of channels, media, keywords and more, all in real-time to learn what’s working or not, right away.

Fraud Elimination

Leverage a multi-layered approach to eliminate impression fraud, click fraud, cookie stuffing, device hijacking and more!