Optimize Your Multi-Channel Marketing Efforts

Optimize Your Marketing ROI

Full conversion path and attribution insights across your entire customer journey

  • Choose from a variety of attribution models
  • Identify wasteful marketing spend that does not contribute to your buyer journey
  • Uncover media that has been influencing high value orders, previously hidden under last click reporting
  • Shift spend away from underperforming media to more profitable tactics

Key features include:

  • Omnichannel tracking across digital and offline media
  • Centralized marketing data for apples-to-apples reporting and cross-channel analysis
  • Real-time data enables faster, smarter decisions
  • Cross-device tracking lets you see your customer's complete journey
  • Custom report builder allows you to easily create and share your own reports
  • Machine-learning algorithmic model and rules-based attribution models identify the true value of each media
  • Proactive fraud detection helps you identify and prevent wasted ad spend

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Optimize Your Media Spend

Eliminate pesky reporting discrepancies & optimize your media buys.

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Cross-Channel Tracking

Track referrals and conversions across your digital and offline marketing channels to capture and analyze the customer engagement for each of your media touchpoints across the buyer journey.

Customer Journeys

With fully visibility into your customer’s path to conversion, you can analyze the role each media plays in order to optimize their influence.

Attribution Modeling

Attribute value across the entire customer journey using our machine-learning algorithmic model and standard rules-based models.

Custom Report Builder

Find the unique story in your data with easy drag and drop report-building and visual time comparisons across a variety of standard and calculated metrics.

Fraud Elimination

Leverage a multi-layered approach to eliminate impression fraud, click fraud, cookie stuffing, device hijacking and more!

Cross-Device Tracking

Analyze how customers engage your brand across devices, so you can optimize and adjust your marketing efforts accordingly.