Cross-device tracking offers marketers a more complete and accurate view into their customer journey.
Without cross-device technology, tracking scripts will mistakenly report several interactions with your brand as three separate users with three separate buying journeys. This will lead to incorrect assumptions regarding how consumers interact with a brand’s ads, which can subsequently lead to bad media buying decisions.
By linking disparate devices to a single person, brands can learn how customers interact with their media across every screen and make their way toward a purchase. This helps brands to better align their messaging with their customer’s buying patterns.
And by linking the journey across devices, they can more accurately attribute credit to the media that participated in each conversion, helping brands to make more informed decisions regarding where and how to spend their media budget.
Download this easy-to-grasp explanation of how it works and how to participate.