Performance marketing is a cost-effective channel and provides online advertisers the ability to partner with companies on a cost-per-action basis. Performance marketing relies on accurate tracking, hence tracking technology and software to manage partners is essential to the success of performance-priced programs.
Download this guide and learn:
- The main concerns guiding purchasing decisions in the performance marketing space
- A comprehensive overview of the major features offered in today's marketplace
- The differences between SaaS, affiliate network, and in-house solutions
- Guidance in selecting a solution to fit your business objectives and marketing goals