Measuring True Return On Advertising Spend

In order to effectively manage ad dollars, marketers need insight into their return on advertising spend (ROAS). The formula for calculating ROAS is simple enough, but the practical application of this data is the missing piece for many companies.

This eBook examines three methods for measuring effectiveness across all of your marketing initiatives (e.g. affiliate, direct, paid search, email, search) and provides guidance for going beyond those metrics to improve your marketing spend.