Performance marketing has been a significant contributor to the revenue of Advertisers and Brands, and it is undergoing significant changes to adapt to new trends in technology and media.
Due to increased overall internet and mobile device usage the channel is set to continue to expand. According to Forrester Research in their “US Affiliate Marketing Forecast, 2009 to 2014” it will grow from a $1.9B industry in 2009 to a $4B industry by the end of 2014.
In this rapidly changing landscape it is critical to not treat the channel as business as usual. The competitive picture is changing, leading to improved cost structures and capabilities.
Learn about the latest tricks from industry experts. The Ultimate Performance Marketing Playbook is packed with tips you can use to be successful.